Serving is about helping another person progress from one state to a better state. In the past few weeks we’ve seen a remarkable resurgence of people doing just that — serving. The variety has been striking.

  • The most visible are the health workers and carers — those providing care in a professional capacity, within formalised services. Here the progress is from sick-to-well. Or helping people shield from the virus, and so stay well from one day to the next
  • Then there’s a large group in ‘key worker’ roles — providing services to keep life going. Here the progress is hugely varied — helping a vulnerable person go from hungry to fed, helping a take delivery of exercise equipment, helping a small business owner correspond via post. …


Joel Bailey

Using design to build better services. Exploring the origin, meaning and power of service.

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